30 Best Hair Trends of 2023, According to Experts and Hairstylists


Add these to your 2023 vision board.

New Year's Eve is usually a big ol' excuse for making big changes in your life, but this year, you may actually want to follow through on that flimsy resolution—at least, when it comes to your hairstyle. In past pandemic-filled years, we've been drawn to the more subtle switch-ups, like a few highlights here or there, and a little trim of your ends. But according to hairstylist Xavier Velasquez, 2023 hair trends will have a maximalist approach. In other words, more is more, and bigger is definitely better. We're talkin' more volume, more length, bigger curls, bigger waves, and bigger color transformations—so get ready.

“We’re seeing a movement towards looking more groomed after being at-home for so long during COVID,” says celebrity hairstylist Garren. “People want to get back to styles that are easy for them to handle with styling and are classically gorgeous, since we are going back to the office and normal life." So what does that mean? "Think healthy, voluminous, classic looks, with modern twists and layers,” he says.

Basically, consider 2023 to be the year of the comeback with the voluminous curls of the '70s, the shaggy mullets of the '80s, the bouncy blowouts of the '90s, and the side parts of the '00s being bigger and better than ever. Now get scrolling for some serious hairstyle inspiration.

1 The Rachel Cut for 2023

The “Rachel” cut might be celebrating its 28th birthday this year (!!), but as beauty continually proves, everything old is eventually made new again. Hairstylist Garren says we’ll continue to see iterations of the beloved '90s haircut or the ‘satchel cut,’ which is a mix between that and a shag. “This works really great for thin/fine hair, because it make you look like you have more layers in your hair without making it look too thin,” he says.

Hairstylist Kim Kimble agrees and says shags of all kinds—curly shag, long shag, shaggy mullets—are going to be big for 2023. “This style has been reinvented in so many different ways and I believe it will make a comeback with more variations heading into 2023.”

According to Garren, the shaggy hairstyle typically requires less styling, which means you can choose to air-dry your hair or blow-dry it and still get the same effect.

This year, you can also expect to see more textured cuts, like this choppy layered look. “Lots of layers to create that feathered look and even grungy layers with wispy curtain bangs,” Kimble adds.

Want to try the layered look on your curls? Kimble says it's key that you pick trends that really work for your face shape and hair type and make sure to use products intended for your hair type and texture. A shag like this works great with curls and adds lots of movement and volume.

Yup, even longer hair lengths can try the shag style. To give lift to your layers, Garren recommends using a hair mousse like the R+Co Highest Volumizing Mousse for volume and soft hold.

Not into the '80s shaggy mullet? Take it back another decade and try these '70s feathered curls and curtain bangs. Kimble says this look will be making a comeback again in 2023, so grab your roller sets and roller skates.

7 Straight Hair With Middle Parts for 2023

Another style straight from the 70’s is straight hair parted down the middle, and the classic look is coming back for another round. “We are seeing Kim Kardashian turn Cher’s straight hair to a more modern look, and it is trending in turn,” Kimble says. To. get the look, Kimble recommends straightening your hair before smoothing on an oil to help protect it.

8 Super-Long Hair for 2023

The general theme for next year according to hairstylist Velasquez? Maximalism. “More is more," he says. "More volume or more length and so on.” You can't grow your hair super long like this without strong ends, so stock up on a split-end serum or treatment, like the Bread Beauty Supply Hair Oil Everyday Gloss to keep those ends in check.

The '90s will continue to heavily influence 2023 hair trends, starting with updos like this one. “The updos will be more on top of the head similar to that of Brigitte Bardot and Pamela Anderson,” hairstylist Alex Brown explains and recommends BLAX Elastics hair ties for keeping your updo in place. “They’re super durable and won’t break when securing your bun or ponytail.”

10 French Twists for 2023

As for what type of updos, hairstylist Brown says we can expect to see lots of modern French twists with curled pieces out and pinned to the top of the head. “I recommend spraying a lightweight hairsprayMaria Nila Styling Spray is my favorite—at the roots and throughout the entire head before brushing the hair up into a ponytail or bun for a more secure hold,” Brown says.

11 High Buns and Ponytails for 2023

Brown also suggests trying a high bun hairstyle or ponytail with face-framing pieces for a soft, did-this-in-five-seconds finish. The trick for getting your curls to stay exactly where you want them? Brown says bobby pins and French hair pins—and lots of 'em.

12 Voluminous Updos for 2023

I love a good slicked-back updo, but the 2023 styles will be all about the volume, says Velasquez. If you have fine, flat hair and need all the help you can get to defy gravity, Velasques recommends trying velcro rollers and finishing with a soft hairspray, like Virtue 6-in-1 Style Guard Hairspray or, my fav, Garnier Fructis Sleek and Shine Anti-Humidity Hairspray.

I love when a trend is easy to follow, and nothing is easier than rolling out of bed in the morning. Hairstylist Aaron Grenia says bedhead will be one of the biggest looks of 2023. “With the 90’s so on-trend right now, it seems that messier, almost grunge-era styles are a natural tangent from the tousled beachy waves that have been so popular in recent years.”

14 '90s Grunge Hair for 2023

Grenia says the grunge look can be achieved with any length or style, like the short hair shown here on Emma Chamberlain. All you need to remember is the more layers and choppy pieces you have in your hair, the more separation and piece-y texture you can achieve.

15 Copper Auburn for 2023

Hairstylist Rita Hazan shares three themes for hair color trends: warm tones, rich tones, and high-maintenance color. “It's about looking glamorous with natural tones,” Hazan explains and adds that copper auburn is one shade we'll be seeing a lot of in 2023. To maintain your color, Hazan says you gotta get a gloss: “It’s the only way to ensure your hair color stays vibrant and shiny.” Try the in-shower Rita Hazan True Color Ultimate Shine Gloss, or go for another tried-and-true favorite, the L'Oréal Paris Le Color In-Shower Gloss.

16 Iconic Blonde Shades for 2023

Blondes, listen up: Velasquez says iconic blonde shades like that of Marilyn Monroe or Pamela Anderson (it's a big year for Pam) will be getting the attention they deserve. Hazan adds that a buttery toffee color, similar to the one shown here on Madeline Brewer, will be the *it* blonde shade for 2023.

17 Light Brown Hair for 2023

As for brown hair, you already know this light-brown shade Hailey Bieber's been wearing lately is the shade of the moment, but Hazan says milk-chocolate brown will also be the brunette shade of the year for 2023.

18 Bouncy Roller Curls for 2023

Once you finally order that roller set, you'll be able to try the '70s feathered look and this '90s supermodel-inspired look that Kimble describes as a bouncy, beautiful curl hairstyle with lots of volume.

19 Bouncy Blowouts for 2023

Don't trust yourself to be able to expertly style your hair with hot rollers? No worries. Brown says you can get a similar look with a blowout and a round brush or, even simpler, a hair-dryer brush.

20 Volume for Short Hair in 2023

Xavier says volume will be at the forefront of all styles in 2023, even shorter lengths like this one. All of the experts I spoke with repeatedly used terms like "healthy," "thick," "voluminous," and "bouncy" to describe 2023 hair trends, but how exactly do you keep your hair healthy while also heat styling? Grenia says it's as easy as using a heat protectant like the IGK Good Behavior 4-in-1 Prep Spray. “They are so important when using hot tools and help reduce damage and breakage by sealing and protecting the hair," he says.

21 Face-Framing Layers in 2023

Instead of a one-length bob, Brown suggests throwing some layers in the mix. If you think your hair is too fine for layers, think again. “Ask your hairstylist to cut the perimeter of your haircut blunt, which will create a thicker look on the ends,” Brown explains. “I would recommend only adding face-framing layers while keeping the back one length to give the ends a thicker appearance.”

22 Big Mermaid Waves for 2023

For wavy hair, think of bigger waves on long, flowing layers. “We are going to see a lot more of the mermaid waves, tweaked a little bit to make the waves a little bigger," says Kim. "It's definitely making a comeback."

Not only will we be seeing bigger waves on longer hair, but Kimble says the larger waves will be worn on shorter cuts as well, like this textured pixie.“This iconic look has grown through time and keeps coming back for the glamour and cool look,” Kimble says.

This year will be all about big curls, big waves, and big natural textures that are “not too over-styled,” according to Kimble. A simple switch of the part can make a big difference in your new-year hair, too.

Along with the side parts come the '00s side bangs. “Side bangs are sure to follow,” Velaquez says, pointing to Emily Ratajkowski's fringe as style inspiration for 2023.

Yep, Velasquez predicts a return of the millennial favorite hair parting. If you've been wearing a middle part your whole life and not sure where to place your side part, Velasquez says to use your eyebrow as a measuring tool: “The arch of the brow is usually the perfect starting point for a side part.”

Again, 2023 will be the year of tossed-to-the-side looks, and Grenia says side parts will also be making a comeback for shorter lengths, like this mid-length bob cut.

As Grenia explains it, we’ve been seeing soft, long layers for so long that it’s time we start to see more drastic changes, like this curly bob cut. “Bob haircuts are so diverse and can be tailored to suit any hair texture or bone structure." he says.

29 Bobs With Fringe for 2023

Thinking of getting bangs or getting a bob? Do both.“I think we will also start to see more play with fringe, particularly with bob haircuts,” Grenia says. Try a long layered bob to blend with your bangs.

If you're looking for a low-key look, 2023 should be the year you finally try that bob you've been debating. “Shorter lengths also make it easier to achieve the slicked-back, wet looks, and low-maintenance tousled styles,” Grenia says.


Meet the experts


Why trust Cosmo?

Brooke Shunatona is a contributing writer at Cosmopolitan and has more than 10 years of experience writing about beauty, fashion, and lifestyle. She's an expert at writing beauty stories that range from the best diffusers for curly hair to the best hair-growth remedies. Brooke is an authority in all beauty categories, but after speaking to—and learning from—expert hairstylists and colorists, she feels especially knowledgeable on the topic of hair trends.